For years, customers and distributors have asked Bittermens if they would ever release iconic flavors that have been made popular by other brands. From day one, they’ve always said that they won’t simply copy other flavors in the market, nor make replicas of historical flavors. However, if Bittermens had a unique perspective and could create something truly useful, that’s a different story.
In 2011, Bittermens launched the Orange Cream Citrate as an experimental flavor. Instead of going for a more bitter and spice driven flavor profile like most orange bitters that were on the market, they went with a fresh, summery expression of orange. It solved a whole set of problems that bartenders didn’t even know they had.
Behind Orange, the most requested flavor was an old fashioned aromatic bitters – and Bittermens resisted. There was no reason to clone something that was already being done well and at a fair price.
With that being said, the idea of making a truly useful aromatic blend that was evocative of the Venezuelan (now Trinidadian) classic, stuck in their minds.
Then came a flurry of candy-color red New Orleans/Creole style bitters and people started asking Bittermens if they were going to make one ourselves. Again, they deferred, saying that they had no need to replicate something that was already being done well and at a fair price.
Then it hit Bittermens. Could they create new classic aromatic bitters that unified the great bitters traditions – not just cocktail bitters but bitter liqueur flavor profiles as well?
They are proud to introduce the bitters that they never thought we would make: Bittermens Transatlantic Modern Aromatic Bitters
What’s the flavor profile? Extremely complex, but not in a confusing way. It’s a little sweet, nicely bitter and surprisingly fruity. They’ve merged the great bitters of the world to create an aromatic bitter that is useful in such a wide array of drinks.